10+ years running Google Ads for service businesses in Dubai and Abu Dhabi. Campaigns, landing pages and tracking, all built and managed by me. No juniors, no outsourcing.
Qualify for a free strategy call. If I don't think I can improve your results, I'll tell you.
Scott Naude, founder. You'll speak with me directly.
"Hands down, Scott from Adcore in Dubai is the best in the business."
"First time I've had a full week booked."
Great Google Ads can't save a bad landing page. A great page can't save bad ads.
People searching on Google already want what you sell. That's what makes it the best channel for service businesses, and why wasting it hurts so much.
Most setups get one half right. The campaigns are decent but send traffic to a homepage built for browsing. Or the page looks great but the campaigns pay for the wrong searches. Either way, you're paying for clicks that never turn into enquiries.
The ads come first, because without the right searches nothing else matters. But they only pay off when the page and the tracking are built to match.
Loose keywords and missing negatives mean you pay for searches like these. Google keeps loosening how keywords match searches, so this is where most of the work happens now.
I check search terms regularly to keep your ads showing only for the searches that bring customers.
When different services and search themes share one ad group, the ads can't match what people searched for, and budget drifts to whatever spends fastest.
I split campaigns and ad groups by theme, then review the structure regularly so the best performers get budget and important services aren't starved.
If your tracking counts page views or button clicks as conversions, Google's bidding chases more of those, not real enquiries.
I make sure your campaigns are optimising for genuine enquiries from the people most likely to become customers.
Someone searching this wants to see that you treat back pain, where you are, and a quick way to book. A general homepage with five menus loses them.
I build pages that match the search and make enquiring easy.
Most businesses have the ads with one provider, the website with another, and tracking nobody has properly checked. When results drop, everyone points at someone else. I handle all three, so they're built to work together.
Structured around your services and locations, with keywords and negatives kept tight from day one.
One page per main service, matching what people searched for, with a clear offer and an easy way to get in touch.
Only genuine enquiries count as conversions, so Google optimises for the right thing and you can see exactly what each enquiry costs.
Reply to an enquiry after more than a few minutes, and most people have already enquired elsewhere. I'll help you look at response times, close rates and whether the spend is paying for itself.
When bigger questions come up, like whether to try ChatGPT ads, how to show up in AI search, or what to do with your email list, you've got someone who knows your business to think it through with.
Real numbers from real accounts, measured in Google Ads.
So I know what your business does and whether we're likely to be a fit, before anyone's time gets used.
We talk about your business, your goals and what's been tried. If I don't think I can do better than what you have now, I'll tell you on the call.
Already running ads? I'll show you what's wasting money and what I'd fix first. Starting fresh? I'll look at your market and the searches worth paying for.
Campaigns built around your services and tracking that counts only real enquiries. 3 to 5 days, or 5 to 10 with a landing page.
Search terms checked weekly or more, the structure reviewed as data comes in, and a monthly report you can read in five minutes.
Your ad spend is paid directly to Google, so you always see exactly where it goes.
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I've been in digital marketing in the UAE for over 10 years, long enough to know how most agencies work. You meet the A team at the pitch, then the C team runs your account.
I started Adcore so that never happens. The person you speak to on the first call is the person in your account every week.
I'm a Google Ads specialist, but I've never believed ads work on their own. Results also depend on the landing page, the tracking, how fast leads get answered and what happens after. Untangling the problems around the ads is a part of the job I really enjoy.
I'm selective about who I take on, because good results need more than good ads: a solid offer, a realistic budget, and a team that answers enquiries quickly. When those are in place, I can do my best work. Your results are my reputation.
Management starts from AED 3,500 a month. Setup is AED 2,000, or AED 4,000 with a landing page. Your ad spend is paid directly to Google, so you always see exactly where it goes.
Around AED 8,000 a month. Below that, there usually isn't enough data for Google to optimise properly.
A 3-month minimum, then month to month. No 12-month lock-ins. Most clients see improvements early, and the minimum just gives the account enough data to really perform.
Yes. Every campaign, every week.
No, and be wary of anyone who does. Results depend on your offer, budget, market and how quickly you follow up on leads. What I can promise is honest advice, and if I don't think I can do better than what you have now, I'll tell you.
No. Your website stays as it is. I build a landing page for your main service, made specifically for the people clicking your ads.
You do, both of them. If we ever stop working together, you keep everything.
I limit how many businesses I take on in the same category and area, and one client's data is never shared with another.
Google Ads is the focus. If Meta makes sense for your business, we'll talk about it on the call.
A few quick questions, then a 20-minute call. If I can help, I'll show you how. If I can't, I'll tell you.
See if your business qualifies →